PRIVATE PERSONAL TRAINING · ONLINE COACHING
Sustainable fat loss and long-term muscle gain, with evidence based training and nutrition that fit your life. Build confidence in person or take your training further online.
Arrange a free consultationRedditch, UK · Online wherever you train
Science informed.
Personally coached.
01 / YOUR COACHING
New to the gym? Build your confidence with private 1-to-1 coaching. Already training? Get the direction and feedback to take your progress further online.
For beginners who want to feel comfortable in the gym, understand their training and build lasting habits. Learn at your own pace at Athena Performance, a private gym in Redditch.
For men and women with some gym experience who want to take their training to the next level. Build muscle and lose fat with a structured plan, regular feedback and clear next steps.
INCLUDED WITH BOTH COACHING OPTIONS
Your own Google Sheet gives you a clear view of what to do and how your progress is tracking.
A full nutrition plan and meal suggestions to support your goals and make day-to-day choices easier.
Your training plan in one place. For 1-to-1 clients, this includes what to do outside your sessions with me.
A goal timeline and progress tracker to help you see where you’re heading and review how things are going.
02 / THE APPROACH
The goal is progress you can maintain: losing fat, building muscle and still enjoying life. Your plan should support that for the long term.
I keep up with new training and nutrition research and use it to inform your coaching. The evidence, your goals and your response guide the decisions.
Your training and nutrition should fit around work, social plans and the foods you enjoy. We focus on habits you can keep, not a short-term routine you can’t sustain.
Track what matters, build gradually and make sensible adjustments. Every session should have a reason behind it.
CLIENT EXPERIENCES
What clients say about their training, confidence and support.
Personal coaching
★★★★★“I never felt like a generic programme—it was completely tailored to me and my goals.”
Gym confidence
★★★★★“I was very new to the fitness world and was very anxious about starting but Jamie instantly put me at ease. He is very knowledgeable and explains the different exercises very well.”
Technique & progress
★★★★★“I’m not new to the gym but he really helped me perfect my form in certain exercises and push myself.”
Fat loss & muscle gain
★★★★★“Really knowledgeable and lovely guy helped me lose fat and gain muscle to get my summer body !”
Encouragement
★★★★★“Jamie was really motivational and very helpful”
Building confidence
“It has been (and continues to be) a steep learning curve but I feel capable and like I can do difficult things.”
03 / MEET YOUR COACH
Sports & Exercise Science
University of Birmingham
Sport brought me into training. Learning the science gave it direction.
Growing up, I was always doing something: football, athletics or tennis. At 15, I started lifting weights. I loved it, but I had very little structure and didn’t really understand what I was doing.
At 17 and 18, I tore my ACL twice within a year. Nearly two years of rehab became a turning point: I wanted to understand how training works and the science behind exercise.
As I began to structure my training, I saw my strength and physique change. That interest led me to study Sports & Exercise Science at the University of Birmingham, then turn what I’d learned into a career helping others.
Today, I coach at Athena Performance, helping people build strength, knowledge and confidence. I keep learning from research and the coaches around me, developing my approach as I go.
I also love holidays, meals out and enjoying life. That balance matters to me, and it’s what I want for my clients: sustainable fat loss and muscle gain without putting life on hold.
Meet me on Instagram04 / GETTING STARTED
Message me on WhatsApp or Instagram with what you’d like to achieve and whether you’re interested in 1-to-1 or online coaching.
Your free initial consultation covers your goals, lifestyle, nutrition, training experience and current routine. It’s a chance to ask questions and discuss which coaching option fits you.
If we decide to work together, we’ll agree your coaching option and pricing, then build your training and nutrition plan around your starting point and goals.
PRIVATE TRAINING IN REDDITCH
Train with Jamie at Athena Performance, a private gym where beginners can learn at their own pace.
Message Jamie to arrange your free initial consultation.
A FEW USEFUL ANSWERS
Private 1-to-1 coaching is designed for beginners who want to build gym confidence and knowledge. Online coaching is aimed at people with some training experience who want help progressing.
At Athena Performance, Unit 3b, Phoenix Works, Windsor Road, Redditch B97 6DJ. Message Jamie to discuss your schedule and current availability.
Yes. Online coaching is for men and women with some gym experience, wherever they train. It includes a personalised weekly Loom video from Jamie, daily WhatsApp support, progress photo reviews and feedback on training footage.
Each week, Jamie sends you a personalised Loom video reviewing your progress and explaining the next steps for your training and nutrition. Progress photos and training footage are reviewed too, and daily WhatsApp support helps you stay in touch between check-ins.
Start with a free initial consultation. We’ll discuss the support you need and current pricing before you decide whether to work together.
We’ll discuss your current lifestyle, nutrition, training and goals, along with the support you’re looking for. You can ask questions about coaching before deciding whether it’s right for you.
The aim is sustainable fat loss and muscle gain while enjoying life. Your nutrition plan is built around your goals and routine, with a focus on habits you can maintain.
Your main goal, a little about your training experience, and whether you’re interested in private 1-to-1 training or online coaching.
YOUR NEXT CHAPTER STARTS HERE